Print product case studies

 This magazine ad is designed to advertise P.Diddy’s album (press play) which came out in October 2006. The genre of this album is hip-hop/R&B. The shot type used is a close-up of the artists’ face. The picture used is the same picture used on the cover of the album; this could be so that it helps the audience recognise the album when they spot it in the stores; especially if they had forgotten the name of the album. The framing of this close up does not give away much of the body language but due to the attire of the artist and his facial expression, it’s clear to see that he wants to project the image of sophistication. The lighting is quite low, dull and doesn’t allow the audience to see much of the artist but it’s bright enough to allow the audience to recognise who he is. The airbrushing effect used is quite obvious even though the lighting is not so bright. The artists’ skin and features look flawless and that’s what shows that the image is airbrushed. This allows the artist to be presented to a level of perfection. The artist is represented as sophisticated and ‘cool’. This impression is given through his attire (shirt and tie), the sunglasses on his face, the bling (diamond earrings he’s wearing) and the dim lighting effects. All these elements contribute to represent the artist as a ‘cool’ man/character.

There are no taglines used in this magazine ad but the presentation of the main cover line is very catchy, eye catching, impossible to miss and could possibly take the place of a tagline as well as being the main cover line.

To help promote the album, the editor included some of the featuring artists on this album. Artists such as Mary J. Blige, Jamie Foxx, and Nas etc. are all brand artists who are really popular in the music industry and are known for good music in the genre of hip-hop/R&B. Showing the names of these features on the album would encourage the target audience to go and purchase the album.

The lay out of this ad shows the picture of the album placed first, followed by the text beneath it to aid its promotion. It’s a simple lay out containing the right amount of information for the audience to gain enough knowledge about the product. The house style of the text is quite consistent as the font of the first cover line and the second cover line (not the main cover line) are the same. The main cover line and the 4^th cover line also share the same font. However the house style can be seen to be inconsistent as the font sizes are different in all texts.

In producing a magazine ad to promote our single (top models), I would use the layout of this ad because it’s simple, easy to understand, there’s not a lot of text to read which makes it easier for the audience. And lastly it contains the right amount of information for the audience. I would also subvert the font of the main cover line onto my magazine ad because its eye catching and very easy to read.

This is a magazine ad to advertise fat Joe’s album (me, myself & I). The genre of this album is hip-hop.  The shot type used is a side angle medium close-up of the artists’ face. The picture used is the same picture used on the cover of the album; again this could be so that the image stays in the audience’s mind so they can recognise the album when they spot it in the stores; mainly if they had forgotten the name of the album. The framing of this shot does not give away much of the body language but due to the attire of the artist, his slanted body angle and his angry facial expression, it’s clear to see that he wants to project the image of a ‘gangster/ hood  life’ which is how hip-hop is perceived. The lighting is not low but not bright either. It bright enough to allow the audience to view the expression on the artists’ face clearly. There’s not much of an airbrushing effect used, this is quite clear because the scars beneath the artists’ eyes can be seen and also his skin has not been smoothened like in the first ad. This could be to help portray the image of a ‘gangster/ hood life’, to display the image in the rough way that hip-hop is shown.  The artist is represented ‘gangster’ this representation is aided through his attire (hoodie and a cap); this gives it a casual look but the fact that he’s wearing both the cap and the hood, almost hiding his face just gives away the impression of a ‘thug’. This helps in the representation of hip-hop.

There are no taglines but to help promote this album, the editor included one of the most important features which is a hit single featuring Lil Wayne who is a popular hip-hop artist. He is also considered as a brand artists. This would help encourage the audience to go out and buy the album.

The layout of this ad consists of a medium close up of the artist placed on the right and Texts placed on the left side of the page. The texts however are arranged according to the outline of the image. This takes up most of the space on the page, it gives the impression of the page contains a lot of information where as it doesn’t. The house style of the text is consistent after the masthead and the name of the album, even though the font sizes vary.

In producing a magazine ad to promote our single (top models), I would use the shot type and angle in terms of including a shot of our rapper (Tyrel) it shows a rough and gangster look, which is what rap is about. And it would allow the audience to automatically acknowledge that he is a rapper. I would also make the date of the album release the main cover line just as the editor did above. This is because I think that is the most important information needed for the audience.

Pre Production Portfolio

recce

recce

recce

talent release form

talent release form

talent release form

Storyboard

production schedule

storyboard

story board

storyboard

drafted notes of the type of shots (planning our story board)

Production schedule

production schedule

production schedule

production schedule

production schedule

production schedule

production schedule

risk assessment

risk assessment

risk assessment

location release forms

Studio Room Check

Today my group mates and i went to the studio room in our college to gather ideas on how the place would fit into our music video and also to take notice of how much space is available and if it will be sufficient. This was particularly helpful to me due to the fact that i am responsible for the rece. With these pictures i can now start on the rece and my target is to have it done by Monday (15th october) seeing as i have to collect pictures of our other chosen locations.

The studio room

Hannah checking out the space in the studio room

Kulsoom testing out the camera

Hannah and Kulsoom

Hannah and Kulsoom

Kulsoom

Target.

I have printed out the talent release forms today and my target for today is to get at least 5/8 signed by the actors/actresses who will be taking part in the music video.  It will not be possible to get all signed today as two of our actors do not attend my college. In order to get all talent release forms signed by Thursday, I have set up a meeting with the two actors for tomorrow (Wednesday- 10/10/12) to get them to sign the forms. After I have all the signed documents for the actors/actresses, I plan to get started on the location release forms and rece; the first place I plan to visit is Westfield (Stratford) on Friday (13/10/12).

1st Practise On Editing

Today our media class was held in the editing suit where we practiced on how to cut and put together different parts of clips in order for them to make sense. In other words we learnt the technique of continuity. From this lesson I learnt how to mark the ins and outs of the length of the clip I want to take out. I also learned how to put together different scenes from a clip on the timeline in order to make them flow and make sense to the audience.

Official song choice

LINK: Top Models (Original song) 

The link above is a link to an original song called Top models produced by a young upcoming artist Nicolas Richards and his friend Joshua.This is the song my group mates and I have chosen to express through the production of a music video.

 

Week Targets

Email to wlathamstow

Today we printed out release forms for both actors and locations along with the risk assessment sheets. Our target for this week is that by the end of this week; the risk assessment sheets must be completed and the all release forms will be signed. Our target is also having most of our story board completed along with a start on the rece and to also get permission from walthamstow to film there since westfield did not grant us permission.

Actor hunt

Today we found male actors who are willing to take part in the video. One will be playing the part of the rapper in the music video whilst the other will be playing the part of a "nerdy" cousin who is being dragged along throughout the day.  The 'nerdy' cousin does not necessarily want to be out in public places as he is a shy character but as the day progresses, he also finds his 'dream' girl in the group of females to which he is most compatible with.

Official Treatment

In our official music video treatment, we included a dancer due to the responses we got from the feedback and also added another location (studio). this was because the feedback our class mates dilivered to us helped realise that adding a scene showing a dancer in the studio would make our music video look more professional.


Music Video Treatment

Song/Music: Top model

Artist: Nicolas Richards and Terrel
Directors/Producers: Kulsoom, Hannah, Jessica

Narrative:

This song is centred mainly on the idea of an ordinary day, where the artist and his friends plan to explore a newly established infrastructure called ‘Westfield’. During this this time spent at Westfield, Nicolas and his friends sight a few girls who spark their interests. This music video is a narrative one due to the fact that it basically outlines the story of an eventful day. The lyrics of the song generally talks about spotting a girl in Westfield and her appearance draws the artist’s attention and the music video would be sequenced according to. The video begins with Nicolas receiving a phone call from a friend inviting him to come out for the day. It then proceeds to main point of the video which is coming into contact with the girl. With a touch of humour and flirtatious movements throughout the video, Nicolas Woo’s the girl and eventually persuades her to leave Westfield with him.
A mixture of professional music videos such as “Yo(excuse me miss)- Chris Brown” , “Do it Like you- Diggy Simmons” , “Lloyd ft. Lil Wayne-You” (you will find the videos below) . influenced the idea of our music video. From these videos we collected the ideas of our locations. For example from Diggy Simmons video, we chose to follow the idea of the scene beginning with a medium shot of the steps in front of a house, closing up to the front door which shows the residence of the main character (Nicolas). From the video “slow down” by Bobby Valentino, we have chosen to use the idea of casual a setting/surrounding due to the fact that out video is based on an ordinary day event.
Our music video is different because we include a touch of humour as well as providing musical entertainment for our audience.

Location:

•  House (Leyton)
•  Westfield (Stratford)
• Studio (College- Leyton)

Actors:

3 girls: Giselle, Gina, Nicky
3 Boys: Nicolas,Terrel, Daniel
Dancers: Jordan Lee

 Ethical consideration:

As we have decided to film on a public location rather than a studio, we have to make ensure that we consider all the possible ethical issues we may be faced with when we are videoing. The main problem we may be faced with when filming in an open location is that we can be violating people’s legal rights with knowing it, this could be done by filming them as part of the public without their consent. So we will have to make sure that when filming we try to avoid involving the public as much as we can and if we do film them, its better if we tell them what is happening and what it’s for so they do not mind.

Length of the music video:

The maximum length of our music video will be four minutes. Most music videos we analysed included an introduction which took up to 10-15 seconds. We have also planned to have a brief introduction where we can set the scene before the music actually starts.

Audience:

The audience for our project will be aimed at the younger generation. Certain aspects of the video may refer to the audience’s life or past of how they felt when they once liked someone. The actors/actresses playing the role in the video will be young which will reflect on the target audience viewing the music video. The costumes which the actors/actresses will be wearing throughout the music video will reflect their age and reinforce the target audience. The costumes will be looking young and casual whom we assume our audience sense of style will be on a casual day.

 Channel for Broadcast:

We will aim to broadcast our music video on the music channels of YouTube; this is to make sure that the video can be seen easily, can be downloaded and viewed by many. We will also target other internet channels such as Twitter and Facebook, this is so the video can catch the target audience’s attention and we can gather feedback on the song. By broadcasting our music video this will promote the music video and advertise the song to many to allow more viewers to listen to the song.

Pre- production sections

 

In planning our pre-production tasks, my group mates and I chose sections to which each individual will be responsible for. I think this is an effective way of working together because then everyone has an important part to play in the preparation process. The section allocated to Kulsoom was the story board. Since the story board is the most difficult task as well as the most time consuming task; we decided that Kulsoom should not have to take on another task. However Hannah and I will be helping Kulsoom with the ideas for the story board.

Hannah took upon the responsibility of sorting out the risk assessment for all locations and also the production sheet; showing all dates and times for the shoots and group meetings with the casts and crew.

I (Jessica) will be looking up on the release forms for the locations and actors. The biggest task in this section will be getting a hold on the release form for a public location such as Westfield. I plan to call Westfield (Stratford) and hopefully get permission. Secondly i will be sorting out the reces for all our chosen locations and lastly I am also in charge of writing out the script

First draft of music video treatment

Music Video Treatment

Song/Music: Top model

Artist: Nicolas Richards and Joshua
Directors/Producers: Kulsoom, Hannah, Jessica

 

Narrative:

This song is centred mainly on the idea of an ordinary day, where the artist and his friends plan to explore a newly established infrastructure called ‘Westfield’.  During this this time spent at Westfield, Nicolas and his friends sight a few girls who spark their interests.  This music video is a narrative one due to the fact that it basically outlines the story of an eventful day. The lyrics of the song generally talks about spotting a girl in Westfield and her appearance draws the artist’s attention and the music video would be sequenced according to. The video begins with Nicolas receiving a phone call from a friend inviting him to come out for the day. It then proceeds to main point of the video which is coming into contact with the girl. With a touch of humour and flirtatious movements throughout the video, Nicolas Woo’s the girl and eventually persuades her to leave Westfield with him.
        A mixture of professional music videos such as “Yo(excuse me miss)- Chris Brown” , “Do it Like you- Diggy Simmons” , “Lloyd ft. Lil Wayne-You” etc. influenced the idea of our music video. From these videos we collected the ideas of our locations. For example from Diggy Simmons video, we chose to follow the idea of the scene beginning with a medium shot of the steps in front of a house, closing up to the front door which shows the residence of the main character (Nicolas). From the video “slow down” by Bobby Valentino, we have chosen to use the idea of casual a setting/surrounding due to the fact that out video is based on an ordinary day event.
      Our music video is different because we include a touch of humour as well as providing musical entertainment for our audience.

 Location:

      ·         House (Leyton)

·         Westfield (Stratford)

 Actors:

3 girls: Giselle, Gina, Aurea
3 Boys:  Nicolas, Joshua, Matthew

 

Ethical consideration:

As we have decided to film on a public location rather than a studio, we have to make ensure that we consider all the possible ethical issues we may be faced with when we are videoing. The main problem we may be faced with when filming in an open location is that we can be violating people’s legal rights with knowing it, this could be done by filming them as part of the public without their consent. So we will have to make sure that when filming we try to avoid involving the public as much as we can and if we do film them, its better if we tell them what is happening and what it’s for so they do not mind.

Length of the music video:
The maximum length of our music video will be four minutes. Most music videos we analysed included an introduction which took up to 10-15 seconds.  We have also planned to have a brief introduction where we can set the scene before the music actually starts.

Audience:
The audience for our project will be aimed at the younger generation. Certain aspects of the video may refer to the audience’s life or past of how they felt when they once liked someone. The actors/actresses playing the role in the video will be young which will reflect on the target audience viewing the music video. The costumes which the actors/actresses will be wearing throughout the music video will reflect their age and reinforce the target audience. The costumes will be looking young and casual whom we assume our audience sense of style will be on a casual day.

 

Channel for Broadcast:
We will aim to broadcast our music video on the music channels of YouTube; this is to make sure that the video can be seen easily, can be downloaded and viewed by many. We will also target other internet channels such as Twitter and Facebook, this is so the video can catch the target audience’s attention and we can gather feedback on the song. By broadcasting our music video this will promote the music video and advertise the song to many to allow more viewers to listen to the song.